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Selling Ebooks Direct: How To Set Up A Simple E-Bookstore by David Gaughran

David Gaughran

Selling e-books direct to your readers has just got a little easier, thanks to a new company called Gumroad.

I heard about them through indie author Sarah Billington on Friday, had my store up and running on Saturday, and fully pimped out by Sunday. (Cost = Zero!)

But before we get to that, should you open your own e-bookstore?

Advantages of Selling Direct

The first obvious advantage is higher royalty rates. You can earn a lot more than 70% if you sell direct. I’m making $3.49 on my $3.99 titles (as opposed to $2.70 from Amazon) and I’m getting nearly double the royalties on 99c titles.

On top of that, I can now directly serve readers who face higher charges internationally (such as readers in Amazon’s surcharge zone) and those readers who can’t buy from the major retailers (e.g. Barnes & Noble only serve the US, and Amazon…

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